Market research
Home of China assists and accompanies Dutch companies with doing market research in China. Likewise, Home of China also assists and accompanies Chinese companies with doing market research in the Netherlands. When a company introduces its products or services to a new market, it requires an understanding of the market and of its rivals. In addition, the company also needs to know its product and service features and market potential. This information could be acquired through undertaking a market research. Put the market research more specifically, it tests whether the product and service has market potential; it evaluates whether there is customer resistance for the product and service; it analyses on costs and returns; it evaluates the spending of company resources while developing a new market.
